8. Quality Content:
Quality content will bring people back and as people always want to tell others about a good thing it will get you forward links from other sites. Your content should be written with your keyword phrases in mind
9. Quantity Content:
The more the better. Just remember your content will need to be both quantity and quality.
10. Try to Avoid Dynamic URLs:
Some search engines may have a problem indexing them. Create static pages whenever possible. Avoid symbols in your URLs like the "?" or avoid query strings “?”
11.
Frames:
Many search engines can't follow frame links. Make sure you provide an alternative method for the search engines to enter and index your site. For more information read search engine frame.
12. Site Map:
A good menu system is really a site map. A well constructed menu system that is on each page and contains a link to very page on the website is all you need.
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13. Site Themes:
All of the top 3 search engines look for site themes or a common topic when they crawl a website. If your site is about one specific topic you will rank better than if you have more than one theme or topic on your site. By using similar keyword phrases in each page the search engines will detect a theme this will be to your advantage.
14. Robots.txt File:
While this file is not really required it should be included so that the search engine bots don't get 404 errors when they look for it. Just include the following 2 lines and drop it in the root.
User-agent: *
Disallow: